Team News Flash

Manchester swap it up

Swap It Up Challenge – teamwork for charity

With a few new faces joining our team recently, it was a great opportunity for everyone to get together for an exciting team building exercise in Manchester, called ‘Swap It Up’. All teams started with just a paperclip, which they had to swap for the most expensive item that they could. This item would then […]


New Faces and Well Deserved Promotions

Kirsty Hope joins us as Associate Director. Kirsty has worked in pharma research for the past 9 years and has led multiple projects in qualitative and quantitative methodologies. She has recently completed a Masters in Health Psychology and has a keen interest in behavioural economics and how we interpret and action our findings. Her role at […]


Adelphi’s Bollington Peaks Challenge Raises over £3K for Charity

Adelphi Group recently took part in the Bollington Peaks Challenge raising £3,300 so far for The Alzheimers Society and East Cheshire Hospice. It was a great team effort and you might see some familiar faces in the pictures including: Rachel, Juan, Jo, Christian, Frankie and Susan. Battling very steep and wet conditions, some of the team took […]


Mental Health Awareness Week

Adelphi recently took part in Mental Health Awareness week to educate and increase awareness about mental health and to raise money for MIND. Activities included time set aside to unwind as a team, a 5K walk to refresh our minds, a yoga session for relaxation and mindful methods to help support each other. We have also appointed a mental […]


Adelphi Wins Two BHBIA BOBI Awards

We are delighted to have won two BOBI awards at this week’s BHBIA Conference! Well done to Claire Nelson & Rebecca Marshall-Clarke (Adelphi) and Audrey Lugris-Turner (Sanofi) who won the award for Optimising Engagement and Rebecca Marshall-Clarke (Adelphi) and Audrey Lugris-Turner & Clara Massot (Sanofi) who won the award for Best Business Impact. A huge […]


Several promotions and 6 new starters

We’re having a great start to the year with several promotions and six new members recently joining the team. Find out more below…New Associate Director Mike Pickering has recently joined us as an Associate Director. He joins us from Harris Interactive and brings over 15 years’ experience in quantitative and qualitative research from a variety of industries […]


Supporting Operation Christmas Child and UNICEF

It’s that time of year again when we support Operation Christmas Child and UNICEF. The team contributed to 11 Christmas boxed packed with gifts for deprived children this Christmas. We are also supporting UNICEF, as part of an Adelphi Group initiative, where clients choose whether they’d like us to support water pumps, life-saving salts for […]


Claire Nelson becomes Research Director

We are delighted to announce that Claire Nelson has been promoted to Research Director. Claire has been with us since 2008, when she joined as a Research Executive. Over the past 8 years she has developed a wealth of experience in both qualitative and quantitative research along with special area interests in Diabetes and Immunology. For the […]


Fruitful Office

Helping plant fruit trees in Malawi, Africa The team has been supporting our long-term Fruitful Office initiative and we are delighted that in the three months from July to September 2016, our office helped to plant 13 fruit trees in Malawi, Africa. For each fruit basket we order, a tree is planted and the Fruitful Office […]


Adelphi’s Fit4it Olympic Challenge

  Adelphi’s Fit4it Olympic Challenge Congratulations to the team for completing our Fit4it Olympic Challenge. We aimed to clock up 2016km between us in 7 weeks and achieved 2018km! A tough challenge but we did it. Well done to everyone for taking part.


Celebrating 30 years of Adelphi Group

We enjoyed a great outing with Adelphi colleagues celebrating 30 years of Adelphi Group and supporting East Cheshire Hospice and Wilmslow Animal Sanctuary. It was a good team effort from everyone that completed the “BIG walk” and the not so short “short walk”! The walks were followed by a team and family BBQ with guitarist. As part of the Adelphi Group,  Adelphi […]


Celebrating the Queen’s 90th birthday

Wearing red, blue and white, with flags up around the office we were all in the spirit of celebration today to celebrate the Queen’s 90th Birthday… and of course we can’t have a birthday celebration without lots of cake!


An action packed BHBIA Conference

The recent BHBIA conference was action packed for us including Adelphi’s paper on whether biometric data, collected via wearable technology can help us to better understand the patient journey and an interactive roundtable discussion on how patient-centricity can benefit your brand’s bottom line. Watch our highlights video to find out more.


BOBI Best Customer Insight Winners

We are delighted to have won the BOBI award for Best Customer Insight. Congratulations to Rebecca Marshall-Clarke (Adelphi) and Audrey Lugris-Turner (Sanofi UK) for their submission “Patient-Centricity in Action”. An overview of the entry How delivering in-depth patient insight in ways a newly formed team could assimilate rapidly, believe in intuitively and act on instantly […]


Down’s Syndrome Support Video

In aid of World Down Syndrome Day we wanted to support a cause close to our hearts – the Cheshire Down’s Syndrome Support Group. Take a look at the short video we have produced to raise awareness and to teach people 21 simple Makaton signs of words that we use in everyday life. The Cheshire […]


Agency of the Year Finalists

We were very excited to be finalists for the 2016 BHBIA BOBI Agency of the Year award! Here’s what the judges said about our entry… Adelphi’s entry was very clear and very well written. This is an agency pushing innovation and continually trying to find new ways of improving what exists already. They are innovating new techniques, approaches and […]


New Executives Join Adelphi

The newest faces to join the team are Grace Macnee (Research Executive), Emily King (Operations Executive) and Matthew Crabtree (Graduate Research Executive)…     Grace Macnee (Research Executive) Grace joins us from Ashfield Insight & Performance and is experienced in both quantitative and qualitative research. Prior to this she completed a masters degree in Medical Biosciences at the University of Bath and had […]


New Deputy Managing Director

We are very pleased to announce that Juanita Jackson has taken on the position of Deputy Managing Director, alongside her role as Director of Business Operations. As Deputy Managing Director, Juanita will continue applying her natural leadership skills and will take an active role in supporting Rachel Medcalf (our Managing Director) on strategic decision-making. Juanita […]


Take a look at our new inspirational office space…

Earlier this year we updated our key proposition from ‘getting under the skin’ to ‘informing decisions, inspiring action’. We decided that our office space also needed a refresh to make sure our team felt inspired in their work environment. Take a look at our updated space and photos of the team at our office launch event…

Adelphi supporting UNICEF

Client choices help us support UNICEF

Thank you to all of our clients who responded to the Adelphi 2014 UNICEF Season’s Greetings Initiative. As a result of your choices we are delighted to have supported UNICEF with… Water pumps for 4 communities 20 emergency nutrition packs 7,000 tetanus vaccines life-saving salts for 1,000 children   Adelphi has also been busy recently wearing odd […]


Excited to have been shortlisted for two BHBIA BOBI Awards

Adelphi has been shortlisted for two BHBIA BOBI Awards this year including: Best Business Impact and Most Innovative Approach. Rachel Medcalf (Adelphi Research UK) and Adam Chapman (Lundbeck) I’ll drink to that!’ – Using Numbers to Change Mindsets in Alcohol Dependence Many of us like a drink now and then, but in fact there is an insidious […]


Adelphi Refreshes Corporate Branding

Adelphi’s key proposition has been focused around ‘getting under the skin’ and peeling back the layers, using research expertise and tools to get to the heart of the issue. This proposition has been supported by Adelphi’s impactful red onion branding for the past 6 years. Changes in market trends and the increased need for robust, quality […]


Welcome to our new Research Manager and Research Executive…

Sarah Smith has joined the team as a Research Manager. Sarah began her career at Adelphi Real World, later moving to KnowledgePoint360 and most recently fastforward research. She has extensive experience in both qualitative and quantitative research, especially in multiple sclerosis, asthma, chronic kidney disease, heart failure and dupuytren’s contracture.       Claudia Knight […]


Delighted to be MRS Healthcare Research Award finalists

A great start to Adelphi’s week! We are delighted to have been selected as finalists for the 2014 MRS Healthcare Research Award. We’ve been shortlisted for our work with Janssen and GMI/AllGlobal on gamification in healthcare market research. Click here to read our paper to find out whether gamification is worth all the hype in […]

Adelphi Research UK at BHBIA conference

Delighted to have won two awards at the BHBIA Conference

Jo Thompson (Adelphi), Paola Franco (Janssen) and Jon Puleston (All Global/GMI) did an entertaining Mythbusters themed paper on gamification in healthcare market research and won the award for Best Presented Paper. The paper explored a traditional online survey vs. a more creative survey using gamification mechanics. They investigated whether gamification is really worth all the […]

Rachel Medcalf

Our MD Rachel Medcalf features in the MRS Research Heroes blog

Rachel Medcalf is Managing Director of Adelphi Research UK. She has over 25 years’ experience in pharmaceutical sales, marketing and market research gained from Adelphi and time spent client-side at Eli Lilly, Schering and Roche. Rachel is an active member of the British Healthcare Business Intelligence Association (BHBIA) and after being elected agency lead in 2007, […]