We carried out self-funded research in March of this year, that was presented at the BHBIA Conference (May 2016), which looked into HCPs and pharma’s views on wearables in healthcare. The short ten minute survey was focused around identifying current perceptions of wearables and the collection of biometric data and how this might change in the months and years to come.
The next big thing?
The results demonstrated that the use of wearable devices is already quite apparent, especially amongst HCPs. Two thirds currently make use of biometric data for personal reasons outside of work, which we found surprisingly high. But when you factor in the use of standard health applications on mobile devices, this may help to explain things.
Over 40% of HCPs use biometric data for work-related purposes, but this is much lower for pharma. Again this seems high, but perhaps this supports increasing examples of patients bringing in their data on their devices to help inform consultations?
68% felt that biometrics from wearables could provide improved accuracy vs biased patient recall and just over half thought that patients could feel more empowered. So there is the additional benefit here of wearable technology improving health literacy and at the same time reducing the growing burden on the NHS.
The data from wearables could provide the reassurance to patients that even between consultations that their vital stats are being monitored. But less than half of participants felt that biometric data from wearables could provide a trigger for intervention – and indeed raises the legal issue of liability should anything go unnoticed. See the full write-up of our BHBIA paper for more information on wearable tech in healthcare and market research.
The infographic is part of a paper presentation by Kris Barker (Associate Director, Adelphi) and John Ioannou (Consultant Rheumatologist) at the BHBIA Conference 2016.