3 promotions and 2 new starters to support healthcare market research growth

Passionate about career development, we have recently made 3 promotions and 2 new hires to support growth.

Caroline Coe Adelphi Caroline Coe has been promoted to Research Director. Caroline has been with Adelphi for nearly 9 years and is an active member of the BHBIA Executive Committee. With her strong background in qualitative research and a particular interest in patient and consumer healthcare research, she is a very conscientious researcher who goes the ‘extra mile’ to achieve success. Her new role will include her leading one of Adelphi’s two internal research teams (Team Inspire) from August 1st 2014. In her spare time you’ll either find Caroline in the gym or decorating her new home.

Jo Thompson AdelphiJo Thompson has been promoted to Research Director following her commitment to Adelphi for the past 7 years. Jo began her career in consumer research and her core skills are in quantitative and online research. She has particularly excelled at developing increased engagement methods at Adelphi including applying gamification mechanics. Jo won Best Conference Paper at this year’s BHBIA Conference based on – What does gamification offer to healthcare research, alongside Paola Franco (Janssen) and Jon Puleston (GMI/All Global). Jo is an avid runner and will be taking on the Great North Run once again this year.

Emma Tweats AdelphiEmma Tweats has been promoted to Research Manager. Emma has been with Adelphi for over 6 years and is frequently involved in campaign development projects, excelling at providing qualitative insight and understanding to address clients’ needs. It’s a busy time for Emma as she also recently got engaged and is planning to move house soon too.


Kris Barker AdelphiKris Barker has joined Adelphi as a Research Manager. Kris was previously part of Adelphi’s global research team but has spent the last few years working in the public sector. He has an in-depth knowledge of most things local government-related and has worked across several therapy areas, most notably Diabetes and COPD. A keen sportsman, he completed the coast to coast cycling route last year, from Whitehaven to Tynemouth.


Steve Loasby AdelphiSteve Loasby is also new to Adelphi – joining as a Research Executive. Steve graduated in 2012 with a masters in Social Psychology. He originally started out with Adelphi’s global research team, working on both qualitative and quantitative projects, before moving to the UK team. In his spare time Steve’s hobby is kickboxing.


Adelphi Research UK is a leading healthcare market research consultancy specialising in UK Domestic and Multi Local Research for pharmaceutical, consumer and healthcare companies. Adelphi Research UK takes pride in helping clients make the best decisions for their brands, based on a deep understanding of needs and motivations in the market through their consultative offering. Part of the Adelphi group, Adelphi Research UK has been established since 2000.