payer research 6 things article

6 Ways To Ensure Payer Research Delivers

In an increasingly access driven NHS, it is of paramount importance that the payer perspective is not only captured but also leveraged. Our Market Access team has reflected on our extensive experience researching a broad range of payer audiences and come up with the following ‘musts’ for ensuring payer research sings. 1: Understanding the context of decision […]

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Navigating the Maze of Change in Rare Diseases

Our rare diseases’ experts often tackle research in hard to reach populations and complex therapy areas – and Haemophilia definitely fits these boxes. With several advances on the horizon, brand teams are increasingly in need of impactful customer insight to support their pre-launch planning. Our experience has taught us that market research in Haemophilia, and […]

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Manchester swap it up

Swap It Up Challenge – teamwork for charity

With a few new faces joining our team recently, it was a great opportunity for everyone to get together for an exciting team building exercise in Manchester, called ‘Swap It Up’. All teams started with just a paperclip, which they had to swap for the most expensive item that they could. This item would then […]

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New Faces and Well Deserved Promotions

Kirsty Hope joins us as Associate Director. Kirsty has worked in pharma research for the past 9 years and has led multiple projects in qualitative and quantitative methodologies. She has recently completed a Masters in Health Psychology and has a keen interest in behavioural economics and how we interpret and action our findings. Her role at […]

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The Biosimilar Challenge: It’s ‘game-on’ in the Bio Battle

The ‘biosimilar challenge’ (or ‘bio battle’) is one of the most significant commercial changes we have seen in the pharma industry. Adelphi has applied expertise and knowledge from recent research conducted around biosimilars to assess the overall impact on patients, payers and physicians alongside the commercial implications for pharma. The Emergence of Biosimilars Since the […]

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Mental Health Awareness Week

Adelphi recently took part in Mental Health Awareness week to educate and increase awareness about mental health and to raise money for MIND. Activities included time set aside to unwind as a team, a 5K walk to refresh our minds, a yoga session for relaxation and mindful methods to help support each other. We have also appointed a mental […]

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Adelphi Wins Two BHBIA BOBI Awards

We are delighted to have won two BOBI awards at this week’s BHBIA Conference! Well done to Claire Nelson & Rebecca Marshall-Clarke (Adelphi) and Audrey Lugris-Turner (Sanofi) who won the award for Optimising Engagement and Rebecca Marshall-Clarke (Adelphi) and Audrey Lugris-Turner & Clara Massot (Sanofi) who won the award for Best Business Impact. A huge […]

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