The Biosimilar Challenge: It’s ‘game-on’ in the Bio Battle

The ‘biosimilar challenge’ (or ‘bio battle’) is one of the most significant commercial changes we have seen in the pharma industry. Adelphi has applied expertise and knowledge from recent research conducted around biosimilars to assess the overall impact on patients, payers and physicians alongside the commercial implications for pharma. The Emergence of Biosimilars Since the […]

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Team updates from Adelphi

  Kirsty Hope joins us as Associate Director. Kirsty has worked in pharma research for the past 9 years and has led multiple projects in qualitative and quantitative methodologies. She has recently completed a Masters in Health Psychology and has a keen interest in behavioural economics and how we interpret and action our findings. Her role […]

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Mental Health Awareness Week

Adelphi recently took part in Mental Health Awareness week to educate and increase awareness about mental health and to raise money for MIND. Activities included time set aside to unwind as a team, a 5K walk to refresh our minds, a yoga session for relaxation and mindful methods to help support each other. We have also appointed a mental […]

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Adelphi Wins Two BHBIA BOBI Awards

We are delighted to have won two BOBI awards at this week’s BHBIA Conference! Well done to Claire Nelson & Rebecca Marshall-Clarke (Adelphi) and Audrey Lugris-Turner (Sanofi) who won the award for Optimising Engagement and Rebecca Marshall-Clarke (Adelphi) and Audrey Lugris-Turner & Clara Massot (Sanofi) who won the award for Best Business Impact. A huge […]

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The Latest on Devolution Manchester

Manchester is the first region in the UK to have adopted central government plans to devolve funding and decision-making powers. Ten local authorities are now collaborating as the Greater Manchester Health and Social Care Partnership (GMHSC), to have autonomy over housing, skills and transport, and also control of £6 billion for health and social care […]

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Will the practicalities of tumour expression testing be the ultimate determinator of success for NSCLC immunotherapies?

Our oncology team has been doing a lot of work recently in locally advanced and metastatic Non-Small Cell Lung Cancer. Two big immunotherapy brands now have licences. A third will soon add a further challenge. With trial data hard to pull apart, it seems likely that NICE decisions around funding in tightly defined patient groups […]

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gamification market research

Gamification in Market Research

Engaging Beyond the Conventional What do Pokémon Go, Candy Crush and market research have in common? Gamification. It’s the application of game mechanics to improve participation in just about anything by adding fun: to weight loss, customer loyalty, even household chores. Adelphi Research recognizes gamification’s power as a research tool, and is at the forefront […]

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Several promotions and 6 new starters

We’re having a great start to the year with several promotions and six new members recently joining the team. Find out more below…New Associate Director Mike Pickering has recently joined us as an Associate Director. He joins us from Harris Interactive and brings over 15 years’ experience in quantitative and qualitative research from a variety of industries […]

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Put yourself in my shoes for once!

During the BHBIA Forum, back in 2015, some key industry challenges were raised in relation to customer engagement and the need to improve relationships with HCPs. With response rates amongst potential respondents declining, and some HCPs noticeably feeling frustrated with the process of giving their valuable time and completing research, Adelphi decided it was a […]

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Supporting Operation Christmas Child and UNICEF

It’s that time of year again when we support Operation Christmas Child and UNICEF. The team contributed to 11 Christmas boxed packed with gifts for deprived children this Christmas. We are also supporting UNICEF, as part of an Adelphi Group initiative, where clients choose whether they’d like us to support water pumps, life-saving salts for […]

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